Hey Men. Bio-hack THIS.

You guys love to bio-hack things.

You invented bulletproof coffee and cyclic ketogenic diets, cryotherapy and intermittent fasting.

You’ve cold-plunged and optimized your testosterone and upgraded your mitochondria.

You’ve stacked your dopamine and dabbled in neurofeedback and practiced modern stoicism.

You’ve avoided blue light during your four-hour workweek so you could get home in time to do red light therapy.

And I’m not even saying you haven’t done good work. But these things are child’s play compared to what you’re up against now: Heterofatalism.

It means (this is awkward)—it means that women don’t like you anymore.

😬😬😬😬😬😬😬😬😬😬😬😬😬

A recent New York Times article that introduced the term to the American public (it was coined by sexuality scholar Asa Seresin) describes a conversation among a group of women lamenting men’s current collective inability to effectively function in the dating arena, to follow through and show up:

“They can’t,” said my friend with triumphant disgust. She told us about a woman she knew who was dating a man from another city. After weeks of saying “I can’t wait to see you,” the man ghosted her during his actual visit. His explanation later? He’d been “too anxious.”

We . . . couldn’t help but wonder, in a smug, chauvinistic way: Where were the men who could handle hard stuff? Like leaving the house for sex?

Doesn’t the word itself get you riled up?

HeteroFATALISM?

It sounds so dramatic and apocalyptic. Doesn’t it make you want to fight it?

You guys should fight it. You were made for this challenge.

And by “fight” I actually mean “listen to what women are saying (like without speaking) and then engage in an extended process of self-reflection and making incremental improvements over time” (this is the literal definition of “bio-hacking”).

And stop watching so much porn, it’s making you all lazy and antisocial and weird. You need to conserve and channel your energy for this important new bio-hacking challenge.

We dare you.